Top 5 Business Apps on Android in Kenya Q4 2023

During the fourth quarter of 2023, the top 5 business apps on Android in Kenya demonstrated diverse performance patterns across downloads, revenue, and active users. Here’s a closer look at how each app fared:

Rapid Kopa saw fluctuating download numbers throughout the quarter. Weekly downloads ranged from a high of 27.9K in the last week of September to a low of 212 in mid-November, before closing the year with 14.9K downloads in the final week of December.

M-PESA for Business maintained a relatively stable download pattern. The app started strong with 29.3K downloads in late September, declining to 4.1K by the end of December. Active user numbers also saw a gradual decline from 34.7K to 19K over the same period.

Mkopo Extra, which launched at the end of November, experienced rapid growth in downloads. Starting with 15.2K downloads in the first week of December, it surged to 47.1K by the last week of the year.

Zoom Workplace experienced steady revenue with minor fluctuations, peaking at $159 in the first week of December. Downloads showed a downward trend from 13.6K in late September to 3.4K by the end of December. Active users decreased from 113.8K to 83.8K over the quarter.

MyPower had a consistent download flow, starting at 8.9K in late September and ending with 5.1K in December. Active users showed a slight increase from 26.2K to a peak of 30.5K in early October, before settling at 24.5K by the end of the year.

These insights, provided by Sensor Tower, reveal the dynamic nature of the business app market in Kenya. For more detailed analytics, visit Sensor Tower.